Localization Translation is a difficult endeavor on its own - many product names have fallen prey to an unsavory translation. The Nova (No go) was a poor product name targetted at the Latin Americas. There are many more such translation snaffus. Translation, however is not the only danger. Countries speaking the same language may have a completely different cultural lexicon. Adapting content to reflect these unspoken cultural symbols is localization. The practice of localization can be as broad as understanding how cultures buy, or react to different impulses. Needless to say, not adapting to these fine nuances of meaning can have a significant impact in your global success. Localization is an increasingly important notion in the global economy. Contact us for more information on document translation or localization. Document Translation | Website Translations | Localization | Resources | Case Studies | Contact Us | Home © 2003 - Translations Online. All Rights Reserved. | Created by Media Genesis